Founder's Message

Welcome to Labrador.

At Labrador, we understand the frustration of investing in marketing technology that doesn’t deliver on its promises. We’ve seen how the wrong tools or poorly integrated processes can overwhelm your team, distract from core goals, and hinder growth.

We’re here to change that.

Brian Riback

Founder & Principal Consultant

Our Team

Our team comprises seasoned experts in CRM strategy, project management, and technology integration, ensuring successful outcomes for Pfizer's field sales operations:

Brian Riback

Founder/CEO, Principal Consultant

Over 20 years of experience, specialized in enhancing processes and optimizing workflows through empathy, insight and technological innovation.

Ellen Smolko

Fractional Chief Marketing Officer

Offers over 30 years of business management expertise, focusing on marketing strategy and organizational development across various industries.

Elgin Amboree

Technical Project Director

Expert in Agile, Scrum, and Waterfall methodologies, known for delivering complex projects on time and within budget.

Bryan Mingana

Product Designer Consultant

Focuses on user-centric design, creating intuitive and optimized experiences that drive business growth.

Our Mission Is Simple

To Ensure You Achieve Your Greatest Potential.

Tired of Your CRM & Marketing Technology Feeling Like a Maze?

We'll be your guide. Book a free consultation and let's find the path to success, together.

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