Revenue Growth Starts with Operational Efficiency
We Empower, Not Enable...
Your marketing and sales teams are capable of achieving incredible results. But complex CRMs, disjointed marketing platforms, and cumbersome processes are holding them back. Labrador doesn’t just give you more tools; we empower your team to master the ones you already have. We streamline workflows, create intuitive solutions, and provide the training and support needed to unlock your team’s full potential.
The key to CRM success is not just about the technology, but about how well it fits into the way people work. Customization is essential to achieving that fit.
- CRM Essentials
Are your marketing tools a black hole?
Based on the data, we’re pretty confident you’d be in good company if you said “yes.”
Let’s turn that black hole into a powerhouse!
Labrador helps you unlock the hidden potential in your CRM and MarTech investments.
Don't Just Take Our Word For It
Hear From The Teams We've Empowered
"Brian's deep expertise in both marketing and technical aspects of CRM was instrumental as worked through this ambiguous privacy/regulatory work and overcame several analytical roadblocks. This strategy is now being implemented and we are seeing extremely strong (and growing) uptake of our CRM channels."
"Everything has helped us pare down our list significantly to our dedicated readers, which has increased our open rates dramatically. We couldn't have tackled these strategies without your help, so thanks so much again for the time you spent with me. Excited to see these changes continue to create a better experience for our readers."
"Brian is professional and I have trust that he will help our process from his assessment."
"What impresses me the most about Brian is his willingness to see possibilities beyond the conventional. He possesses a remarkable sense of imagination and creative flexibility."
Empowering Teams to Excel at Their Core Work
Labrador envisions a future where businesses are not just equipped with marketing tools but are genuinely empowered to leverage these tools to their fullest potential, ensuring strategic alignment, operational efficiency, and sustained growth.
Our Core Values
We focus on not just providing tools but ensuring they are effectively and optimally used.
Our strategies emphasize preventing problems rather than merely reacting to them.
We keep teams focused on their core business, avoiding operational and technological distractions.
Labrador maintains neutrality, not aligning with any specific vendor, to ensure complete transparency and client-focused solutions.
Tailoring solutions to enhance team capabilities, from creating custom dashboards to providing additional resources and configurations.
Empowerment and Enablement are Not Synonymous.
It Starts with Your Team...
Labrador empowers medium-sized businesses to maximize their net revenue potential through a comprehensive, hyper-focused blueprint that aligns People, Process, and Platforms in the areas of CRM and Marketing Technology. Labrador's values are on display throughout its process.
Step 1
We Listen
We understand your marketing objective, but also your team's frustrations, goals, and unique challenges in achieving it.
Step 2
We Look
We assess your current technology and team skills to identify gaps and opportunities.
Step 3
We Execute
We implement the plan, providing training and support for sustained success and measurable results.
Last Step
We Support
We offer tailored, ongoing support to meet your specific needs, ensuring your long-term success.
Welcome to Labrador.
At Labrador, we understand the frustration of investing in marketing technology that doesn’t deliver on its promises. We’ve seen how the wrong tools or poorly integrated processes can overwhelm your team, distract from core goals, and hinder growth.
We’re here to change that.
Brian Riback
Founder & Principal Consultant
We’re not just about giving you more tools; we’re about empowering you to leverage the tools you already have to their fullest potential. We’ll help you:
- Uncover hidden opportunities: We’ll analyze your current systems and processes to identify profit leaks and inefficiencies.
- Maximize your investment: We’ll create a custom blueprint that aligns your people, processes, and platforms for optimal results.
- Build a self-sufficient team: We’ll provide the training and support your team needs to confidently navigate your marketing technology.
- Achieve sustainable growth: We’ll help you create a marketing technology ecosystem that supports your long-term vision.
From Legacy to Leadership: A Case Study in Digital Transformation and Cost Savings
Explore how the New York Daily News transformed its legacy systems to become a leader in the digital publishing world, saving over $1.5 million in the process. Download our case study to uncover the strategies that drove substantial sales growth and secured valuable partnerships.
Do any of the following sound familiar?
By 2025, 80% of marketers who have invested in MarTech will abandon it due to a lack of ROI. – Gartner
People, Process, Platforms. The order is non-negotiable. Maximizing your CRM and Marketing Technology investments starts with ensuring your team is ready, your processes are streamlined, and your technology is optimized.
That’s where Labrador comes in.
49% of marketers say their biggest MarTech challenge is integrating different tools and data sources. - Conductor
We simplify your tools and processes.
43% of marketers say their MarTech stack is too complex and difficult to use. - Walker Sands
70% of marketers admit they are not getting the most out of their MarTech investments." - Forrester
51% of SMB marketers are stuck with redundant MarTech tools." - Martech.org
34%of marketing professionals cite data integration as a significant barrier for them.
70% of complex, cross-functional projects, including MarTech implementations, fail due to lack of alignment and collaboration (Harvard Business Review).
50% Increased Project Delays: Projects with misaligned goals and priorities, common in poor interdepartmental coordination, experience 50% more delays (Project Management Institute)